BRWV
State Contest (1st)
Overview
Bridging Resources West Virginia is West Virginia’s No Wrong Door federal grant initiative through the Administration for Community Living (ACL), established as the single-entry point for individuals seeking long-term support services and a range of community supports. West Virginia’s Aging and Disability Resource Centers aim to assist consumers in navigating the complex system of services through individual, person-centered counseling.
Client:
Bridging Resources West Virginia
Year:
2023
Category:
Brand Identity
Location:
Charleston, WV
The Challenge
As user numbers grew, so did confusion. Nova Wallet’s interface was cluttered, with inconsistent icons, complex user flows, and a dated look. Security cues were poorly communicated, and users had low trust during transactions.
Complex onboarding, discouraging new users
Visual design not aligned with blockchain credibility
Poor mobile responsiveness
Weak CTA placement and conversion
The Solution
We conducted competitor analysis and user testing, then rebuilt the UI with clarity and minimalism in mind. Security indicators were prioritized, typography was modernized, and we implemented adaptive layouts for mobile. We also introduced a consistent component library.
The Result
Client feedback
"This effort by Austin resulted in our initial logo and assists us with branding BRWV. Before this we only had our Facebook page, so this is a significant step forward to get the good news out of our new organization”
Christina Jumper
,
Project Coordinator
